Nike and Adidas are in a digital arms race
Top Things You Should Know About Adidas' Digital Marketing Strategy & Campaigns
Adidas: We over-invested in digital advertising
adidas - adidas with strong growth in Western markets in Q2
Adidas Originals is taking a less-is-more approach to digital - Digiday
How adidas is owning the digital transformation game
Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Post
Adidas: We over-invested in digital advertising
Adidas Investor Day: New Growth Strategy to Boost Sales Through 2025 – Footwear News
Big bet on digital technology helps Adidas stay fit amid pandemic | S&P Global Market Intelligence
Adidas Turns to AI and 3D Printing to Boost Sales During Coronavirus
Inside Adidas' Billion-Dollar Digital Transformation | BoF
Adidas 'Own the Game' Strategy Hinges on Digital Engagement | BrainStation®
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
Adidas to continue "heavy" investment in digital - Just Style
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
adidas - adidas delivers strong results in 2021 and expects double-digit sales growth in 2022
Adidas: We over-invested in digital advertising
adidas - adidas results in 2022 reflect geopolitical, macroeconomic, and company-specific challenges
Adidas to Invest More than $1.2 Billion into Digital Transformation
Adidas outlines strategy to double ecommerce business to €9bn by 2025 - SportsPro
Carbon on Twitter: "Carbon is proud to partner with @adidas and continue bringing #adidas4D technology to the world together. https://t.co/4fMluuwnxz" / Twitter
Manifestations, Insights and Underlying Logic Behind adidas' Digitalization Strategy
Here's What Brands Can Learn from Nike & Adidas' Digital Disruption
Adidas: “We over-invested in digital advertising!” – Analyx
adidas Admits to Over-Investing in Digital Advertising | Nice Kicks
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
