Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Breaking2: How Nike Set A New PR for Sports Marketing - Delucchi Plus
Nike on how setting an 'audacious goal' helped the brand work differently
How Nike attempted Breaking2
Why Nike's Breaking2 could succeed - Canadian Running Magazine
IAAF steps up investigation into fears over springs in Nike running shoes | Athletics | The Guardian
What You Can Learn from Nike Branding Strategy | Rival IQ
The Science Behind Nike's Breaking2 Attempt | Men's Journal
The Science Behind Nike's Breaking2 Attempt | Men's Journal
What Is Neuromarketing? How to Use It in Your Marketing Strategy
How Nike attempted Breaking2
Inside the success of Nike's Breaking2 'moonshot' - Digiday
52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot
The Drum | Nike's Breaking2 – Marketing Stunt Or Sporting History? Only Time Will Tell
How Nike attempted Breaking2
How Nike attempted Breaking2
Uncovering the Aerodynamic Trickery behind Nike's Breaking 2 Project
Nike's "Breaking2" Aces Marketing, Innovation | PYMNTS.com
Breaking2 — Activation Ideas
52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot
How Neuromarketing Aids Conversion Rate Optimisation - Bind Media
